The Shared Business Model
WallMuse encourages artistic users through a shared business model that redistributes revenues on one hand based upon audience of produced Digital Exhibitions, and on the other hand, subscriptions generated by public and private subscriptions. The shared business model is based on 50% of subscriptions. Each Partner has access to its statistics (on one hand the number of subscribers, and on the other the audience indicators) so they can manage the money pay back transfers.
A second monetisation is also possible for partner sites that generate their own subscriptions.
The shared business model is transparent to art partners
Sharing with artists and right holders calculations
Revenues for each quarter take into account dates of subscription and their different durations. Redistribution are calculated separately for professional and public subscriptions.
Redistribution per quarter = 50% x Number of images, audios and videos counted 1 unit for every 3 seconds played (complete or not) / Total number of units.
Redistribution to artists example
In the below example, reports would be accessible per quarter and indicate the number of views.
| Curator | Author | Datation | Title | Production | Name | Duration | Q1 Views. Pro. | Q1 Views Public |
|---|---|---|---|---|---|---|---|---|
| User A | Author 1 | 1987 | Artwork1 | 26/06/2015 | Utopia | 5 | 135 | 118 |
| User A | Author 1 | 1999 | Artwork2 | 26/06/2015 | Utopia | 5 | 135 | 118 |
| User A | Author 2 | 2001 | Artwork3 | 26/06/2015 | Utopia | 5 | 135 | 118 |
Professionals’ subscriptions redistribution
The calculations are based upon the following assumptions:
- Images, audios and videos are counted as 1 unit for each 3 seconds (complete or incomplete). If an image is shown 5 seconds (1 unit complete and 1 unit incomplete), it will be counted as 2 units. If a video lasts 16 seconds (5 units complete and 1 incomplete), it will counted as 6 units.
- If in Q1 professional revenues are 50 000 EUR, with a total of 30 000 unit views, Artwork 1 (2 units) having been viewed 135 times would represent 270 unit views, which would also be the case for Artwork2 belonging to the same author.
- Author 1 would be entitled to 2 x 270 unit views, hence would receive as payment 50% of his unit views divided by the total unit views for that period, which would be:
(2 x 270 / 30 000) x 0.50 x 50 000 EUR = 450 EUR
Public subscriptions redistribution
The calculations are the same for public subscriptions:
- If in Q1 public subscription revenues are 10 000 EUR, with a total of 5 000 unit views, Artwork 1 having being viewed 118 times would represent 336 unit views, which would also be the case for Artwork2 belonging to the same author.
- Author 1 would be entitled to 2 x 336 unit views, hence would receive as payment 50% of his unit views divided by the total unit views for that period, which would be:
(2 x 336 / 5 000) x 0.50 x 10 000 EUR = 672 EUR